Search Engine Optimisation or SEO is the method to promote your website to search engines. Search Engine Optimisation can be divided into two main categories namely ON page optimisation and off page optimisation. ON page optimisation mainly target the aspects of a web site before it is going to be live for example content, meta tags, title tag, key words selection and key word density while Off page optimisation works over increasing the over all web presence of the web site. Some the practice in SEO are well observed by many veterans and some of the practices are recommended by search engines itself. This blog has the sole purpose to make you comfortable with all the SEO related information and chaos.
Back links of citations are very important criteria in deciding the over all quality of your web page and every back link acts like recommendation for your web page. Web pages with higher number of back links are considered to be more relevant by the search engines and they show such sites in the upper crest of their search results. When Google started this back link theory people started deceptive methods for creating citations thus Google changed it algo and stated that back links from link farms or from the sites having more then sufficient number of web pages will not be considered and no weight age will be given to such back links therefore keep in mind that out bond links from your link partners must be in a adequate amount.
While availing SEO services from any third party ensure that the quality back links must have thematic relevancy and should be from a page where the out bond links are few. Also citations from other sources like directory and article sites are important but have less impact on search results as compared to the direct citation from a functioning web site. Now blogging and blog links are considered to the most important back links as blogs are some what a live communication group and any citation form such site is a direct indicator of web page importance.
